UW-Madison Qualtrics - Survey Best Practices

This document outlines some general best practices for creating effective surveys with Qualtrics.

Survey Best Practices

Implementation of an effective survey can be complex. Issues such as developing valid questions, identifying adequate sample sizes and implementing other best practices should all be taken into account as you develop your survey. To provide some basic assistance, we have put together some Best Practices.

However, you may wish to consult with other campus resources before, during and/or after your survey implementation. If so, we encourage you to read UW-Madison Qualtrics - Survey Resources.

Survey Accessibility Usability

There are some known accessibility and usability issues with certain Qualtrics question types. As you are designing your survey please keep in mind that these question types make it difficult or impossible for individuals with disabilities to participate in your research or respond to a web form. For more information regarding the barriers users may experience see Qualtrics - Accessibility & Usability Information KB .

General Guidelines

The Qualtrics Survey Hosting Service will only be helpful if used carefully. Simply sending surveys to everyone will soon train people to delete every survey message they receive. Be discerning in your decision to survey campus stakeholders; do not simply send to everyone. Remember, you are one of dozens, if not hundreds, of people using this tool to collect information.

Tips for Effective Questions

For tips on how to write effective survey questions, visit Qualtrics Blog - How to Write Great Survey Questions.