What is "Advancement?"

Advancement is a new term on campus. This document defines Advancement using the model from the Council of Advancement and Support of Education (CASE).

ADVANCEMENT MODEL

1.  Definition of Advancement (Source: CASE Website)
Advancement is a strategic, integrated method of managing relationships to increase understanding and support among an educational institution's key constituents, including alumni and friends, government policy makers, the media, members of the community and philanthropic entities of all types.

The primary core disciplines of educational advancement are alumni relations, communications, marketing and fundraising. Advancement professionals work on behalf of educational institutions to:
2.  Advancement Disciplines (Source: CASE Website)

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