The following document aims to differentiate between the various Google tools that are currently offered as integrations for the UW Theme in WiscWeb.
Area of Focus: Website Usage Metrics
Why You Should Use It: Google Analytics generates detailed statistics about a website's traffic and traffic sources. It is intended for learning more about how people use your website.It helps you make decisions about changes you may need to make to the site in order to improve the overall user experience.
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Area of Focus: Website Search Function
Why You Should Use It: Google Custom Search allows you to provide your users with more robust search capabilities so that they can more easily find what they need on your website. The results provided by this tool are more fine-tuned and all-encompassing than the native WordPress search.
Area of Focus: Search Engine Optimization (specifically, for Google)
Why You Should Use It: Google's Search Console tool allows users to monitor and optimize their site's performance in Google search results. This tool is helpful in keeping Google up-to-date with what exists on your site. Connecting your site to it allows Google to better-track things you’ve added or removed, and helps ensure that the content displayed in their search results are accurate.
Area of Focus: Tracking + Website Usage Metrics
Why You Should Use It: Google Tag Manager is used to track events that users trigger when visiting your website. Most groups don’t need to go this deep with their metrics but it is helpful for those that have very marketing-specific website goals.