WiscWeb - WordPress UW Theme - SEO Tips for Google

The following document will walk you through some tips relating to improving SEO (search engine optimization) for WiscWeb websites. This document specifically focuses on SEO for Google.

What is SEO?

'SEO' is an acronym for "search engine optimization." SEO involves making strategic updates to your website to improve its findability. These changes can be as simple as updating the text used within a webpage or as complicated as paying for better ranking from Google.

Simple tips


Sitemaps are XML files which list the various URLs that exist on your site (along with some other information). They allow search engines like Google to more easily crawl your site and find all the pages that exist. Consider them like a map - you may be able to find your way without one, but having one makes things a little easier and faster.

Why is this important? Well, if Google can’t find all the pages to your site, it certainly can’t place them in search results!

In WordPress, sitemaps are automatically generated for your site. The URLs for the sitemaps can then be linked to a Google Search Console account so that you may encourage Google to crawl your site more regularly.

Google SEO starter guide

If you are interested in digging in further, Google has outlined all of the things they suggest for improving SEO ranking with their search engine.

This information is located in their Google SEO Starter Guide.

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