Writing goals and principles

Use these editorial guidelines to provide a better user experience, enhancing the clarity of your digital documents.

We believe these editorial decisions give the user a better experience, with text styles rooted in economy of characters and maximum clarity at a glance.

With each piece of content, we aim to:

  • Translate: Take complex information and communicate it in a clear and understandable way.
  • Educate: Provide students with clear options, so they can make informed decisions.
  • Respect: Be approachable and inclusive.
  • Represent: We are an extension of the UW-Madison brand.

That means we must write content that is:

  • Actionable: Give enough information so users can take appropriate and immediate action.
  • Useful: Think about what you expect users to do with this information immediately.
  • Concise: Be clear and brief. Use simple short ideas.
  • Engaging:  It’s OK to break a few rules in making your copy relatable, warm, and human.
  • Informative: Let users make their own choices. Don’t try to “sell” a product or service, but rather demonstrate an understanding of their needs and inform them of appropriate choices.





Keywords:writing goals principles clear communication plain language writing digital content clarity   Doc ID:97967
Owner:ERIK G.Group:DoIT Communications KB
Created:2020-02-14 15:32 CDTUpdated:2020-06-01 08:03 CDT
Sites:DoIT Communications KB, DoIT Help Desk
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